001 / LABEST. 2012
We createreactions.
CREATIVE LABORATORY
MEDELLÍN / BOGOTÁ / BUENOS AIRES
6.2442° N
75.5812° W
34.6037° S
58.3816° W
02 / ELEMENTS
Everything starts
with an element.
Combine them. See what happens.
05 / WORLDOFFICES / 03COUNTRIES / —BRANDS / —
OUR FORMULAS
TRAVEL.
S12 / COORDINATES
LOCATING THE LAB.
CURSOR /——
BRAND FOOTPRINTSELECT A LIT COUNTRY.
06 / HUMANS
SYSTEM / HUMAN INPUT DETECTED
Every formula
needs a human element.
DETECTING HUMAN INPUT…
07 / START AN EXPERIMENT
Humans make the reaction happen.
+?YOU=?THE NEXT REACTION IS UNKNOWN.
NEXT HUMAN ELEMENT / YOU
ACTION → REACTION.
